RESEARCH - case stuides
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BESPOKE RESEARCH PANEL
Brief
An international software company desired an ongoing research panel to track trends among their target audience.
Solution
Kingpin Intelligence recruited a panel of respondents dedicated solely to our client’s project.
A targeted number of respondents were contacted on a quarterly basis and asked to complete a survey based on a list of questions developed by Kingpin Intelligence’s Market Intelligence Team and the client.
Outcome
The qualitative and quantitative information gathered by Kingpin Intelligence was used by our client to formulate and execute their marketing plans, fine-tune existing products/services and expand into new markets.
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