MAY 2007
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PRESS RELEASE:
Insight into the media habits of the UK IT Professional
revealed in new study
An in-depth study on the marketing mediums preferred by UK IT Professionals was released this week by market research agency, Kingpin Intelligence.
Through over 400 in-depth interviews, the report uncovers which media and information sources UK IT Pros respond to, their perceptions of media offerings and which channels they trust most when making decisions.
While online sources were selected as the most ideal methods of sourcing IT information, the report reveals that email newsletters are the most-accessed information sources.
While the trend in general indicates reliance upon online sources, the statistics reveal that industry magazines are still heavily consulted. “This research confirms that professionals in this market take a pro-active approach to receiving job-related information,” says Cathy Radcliffe, Operations Director at Kingpin Intelligence. “By signing up to e-newsletters and selecting certain industry magazines to keep up-to-date on developments in IT, this market has revealed itself as information-hungry and responsive to streamlined marketing campaigns and informative media offerings.”
Give us a call on 020 7803 1010 or email us at enquiries@kingpin-intelligence.com
