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News archives 2011
December 2011
Kingpin Intelligence has just released a new and in-depth study into the use of Social Media as a tool for Business development entitled “Effects of Social Media in Business development”.
The report will prove an invaluable, unique and up to date tool for companies investigating new forms of advertising and communicating with their target market.
Social media has seen an unprecedented growth in the past decade, and with the ever increasing budgetary concerns facing companies across the UK and around the globe, social networks could be one of the more cost effective methods of reaching a target audience.
This report gives insight into the most effective online mediums for promoting a product or service, communicating with colleagues, and development of business and professional contacts. The report differs from all other Social media reports currently available in that it focuses specifically on how Technical people in particular use social networking.
With the constant adaption, evolution and creation of new social media networks, knowledge of these mediums will become more and more important, and will help businesses to use the most effective sites for marketing purposes and proposed business development strategies. The study will inevitably help to make development in the age of social networking an easier and more profitable task.
The Effects of Social Media in Business Development is available for purchase from Kingpin Intelligence. For more information please contact Korab Lami.
November 2011
Kingpin Intelligence are delighted to announce that we have been nominated for this year’s B2B marketing awards in the “best lead nurturing campaign” category, for our “Upgrade the market lead generation engine” campaign.
The campaign for Global computing giants Microsoft was a productive and tactful campaign which transformed cold leads into warm sales prospects and has enabled Microsoft to be successful in a market where it previously had little traction.
Microsoft commented about our work saying “Kingpin was able to find really targeted data and come up with an approach which allowed us to talk to customers about their development needs and challenges. We were able to reach nearly 5k customers and generate 750 opportunities, with pipeline worth over £900k in potential revenues”.
Success at the awards will add to the growing acclaim for Kingpins work, including the 2010 achievement of winning Marketing week‘s engage award in the market research category, and recently being included in B2B Marketing Magazine’s top 10 fastest growing UK B2B agencies list. We at Kingpin Intelligence hope that the massive success of our lead nurturing campaign will be replicated at the awards ceremony.
Kingpin Intelligence offers businesses in-depth customer insight and strong sales leads that offer clients visible returns on their investments.
The award winners are announced at a ceremony on Thursday 24th November at the Honourable Artillery Company in central London, hosted by British Comedy Awards-nominated comedian Jack Whitehall.
UK B2B Agency League Table 2011 | b2bmarketing.net
October 2011
Kingpin Group is proud to announce that we have been listed as one of 2011’s fastest growing B2B agencies in the UK. The table; compiled by B2B Marketing magazine, lists Kingpin in its top 10 fastest growing B2B agencies and also places Kingpin at 11th in its overall league table of UK B2B marketing agencies.
Kingpin’s listing on the fastest growing table, reflects that although now an established player, we are continuing to produce innovative successful campaigns for our clients, which are bringing benefits to both us and our clients.
The Kingpin Groups primarily focuses on the IT industry and provides first-rate advertising, lead generation, marketing and research services, this year we have been ranked well above many of our B2B competitors offering similar packages.
The statistics show that Kingpin grew by a third over the previous financial year and current trends suggest it will continue to do so. The release of Kingpins position as one of the fastest growing companies is another magnificent achievement and we hope that next year we will be even higher in the league tables.
The league table has been produced by B2B marketing in association with circle research, full details can be found on their website UK B2B Agency League Table 2011 | b2bmarketing.net
September 2011
Kingpin Intelligence has released its new in-depth study into software developer’s trends in the UK Market. The survey was conducted in order to find the most important factors affecting tool choices for UK based software developers and how best to carry out sales or marketing campaigns pertaining to them.
The report’s findings will be of undeniable benefit to those hoping to better understand the trends and motivations of software developers and will also prove to be an indispensable tool for creating a successful marketing model.
This unique and insightful new research obtained from a variety of IT based employees working for a range of IT based companies paints a picture of how developers learn about new technologies. It also highlights how these technologies are being sourced after and adopted in software programming.
The report will also give clear indication on how best to contact developers from a marketing perspective and what products and future services are of particular importance in the industry. Other important points highlighted are effective ways of communicating and educating developers on new tools and software. The Opinions developers have regarding various Technology Vendors, and perhaps most importantly the primary focuses for software developers in the next year, with progress In Cloud and Mobile Apps development appearing increasingly fundamental in the IT arena.
UK Developer Trends is available for purchase from Kingpin Intelligence. For more information please contact Korab Lami
News archives 2010
June 2010
The newest addition to the Kingpin family is Elefun, part of the Elephant Parade herd brightening up London streets this summer.
250 brightly painted elephants were positioned throughout central London, each with a plaque showing who made it possible by sponsoring the elephant. The elephants have been decorated by different artists or celebrities. The campaign aimed to raise over £2 million for the Asian elephant which will be used to secure and restore corridors of land used by elephants during migration.
It ran from 2nd May to 29th June 2010 and was London’s biggest public art exhibition.
April 2010
Kingpin Intelligence has been awarded the Market Research award at the Marketing Week Engage Awards 2010 for its technical audience segmentation campaign for Microsoft UK.
The technical audience segmentation was based on the Kingpin Intelligence Biometric Research Model which combines the traditional methodologies of qualitative and quantitative surveys, with observational research and psychometric testing. The unique model allows for greater insight into both demographics and audience needs/challenges, but also behaviours and communication preferences.
The in-depth segmentation was commissioned by Microsoft UK in order to enhance their understanding of the landscape and make-up of the UK technology audience. By employing the unique Biometric Research Model, Kingpin Intelligence was able to produce a comprehensive overview of the audience based on personas who registered specific characteristics.
“So clever we wish we’d thought of it” The panel of judges lauded the innovative research approach and commended the project for allowing the client to develop much more effective marketing for a tough audience.
Kingpin Intelligence are ecstatic that the research has been recognised by the industry’s leading publication.
Click here to find out more about our technology market research services.
March 2010
Kingpin Intelligence releases a white paper on 'The benefits of below the line marketing', download it here.
News archives 2009
September 2009
Telephone lead generation remains the best way to capture new B2B sales leads. It is also one of the marketing avenues most heavily invested in by UK organisations.
Download our Top ten tips to get value for telemarketing here.
News archives 2008
September 2008
Kingpin Intelligence offers market research best practice advice in B2B Marketing magazine. Our Head of Research explains how investing in market research will ensure your marketing campaigns are on target. Read more here
August 2008
+Kingpin Intelligence takes on Eastern Europe and Central Asia
+Kingpin raises £8,900 at charity quiz evening
June 2008
+PRESS RELEASE: Most developers would rather use Open Source, new study reveals
news archives 2007
May 2007
+PRESS RELEASE: Insight into the media habits of the UK IT Professional revealed in new study
News archives 2006
Ausgust 2006
+PRESS RELEASE: Software developer marketing preferences revealed in new study
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