Lead Generation – case studies
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Lead Generation – IT Director Appointment Setting
Problem
Worldwide services organisation required face to face meetings for their sales people to help meet end of quarter sales targets.
Solution
Kingpin Intelligence designed and developed a 3 month campaign calling into the largest companies in the UK targeting IT director level contacts. This campaign was unscripted and aimed at identifying individuals who had upcoming IT issues and who would benefit from a one to one consultation with our client to discuss their challenges.
Results
In a 3 month period, Kingpin Intelligence generated 32 face to face meetings which resulted in a number of high level discussions and contracts signed. Furthermore, another 15 lower level leads representing longer term business were also passed across to the client. The client resigned for another quarter’s activity.
Lead Generation – Programme Recruitment
Problem
A large, world-wide software company needed to generate registrations for its developer programme.
Solution
The company commissioned Kingpin Intelligence to develop a campaign as a three-month pilot project to generate 1,000 registrations across Europe ( UK, France, Germany, Austria, Switzerland, Nordics, Romania and Poland).
Results
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+ Hugely increased the number of individual developer subscribers to the client’s programme
+ Resulted in increased traffic to the programme, download of whitepapers and number of software trials
+ The campaign proved successful enough for the company to extend it to a 12-month rolling deal, ensuring 3,000 registrations per quarter
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