IT PRO MARKETING TRENDS 2007

Back to Market Research | Please contact us for more information.

Overview:

An in-depth study on the marketing mediums preferred by UK IT Professionals.

Sample:

400+ IT Managers / ITDMs

Methodology:

Telephone interviews (qualitative and quantitative)

Synopsis:

The report uncovers which media and information sources UK IT Pros respond to, their perceptions of media offerings and which channels they trust most when making decisions.

Buzz:

While online sources were selected as the most ideal methods of sourcing IT information, the report reveals that email newsletters are the most-accessed information sources. The trend in general indicates reliance upon online sources; the statistics reveal that industry magazines are still heavily consulted.

“This research confirms that professionals in this market take a pro-active approach to receiving job-related information,” says Cathy Radcliffe, Operations Director of Kingpin Intelligence. “By signing up to e-newsletters and selecting certain industry magazines to keep up-to-date on developments in IT, this market has revealed itself as information-hungry and responsive to streamlined marketing campaigns and informative media offerings.”

Give us a call on 020 7803 1010 or email us at enquiries@kingpin-intelligence.com