FOCUS GROUP - case studies
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FOCUS GROUP
Brief
To understand decision making process of IT Directors in niche vertical for small software company.
Solution
Kingpin Intelligence hosted a series of focus groups to our client’s target audience in order to understand what influences their decision-making processes in terms of software purchase.
Outcome
The information gathered in the focus group sessions was used to align our client’s marketing activities to the needs and behaviours of their target audience.
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