database – case studies
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NICHE DATABASE BUILD AND RESEARCH
Problem
Our client needed to make inroads into a niche target audience to facilitate the launch of a new product in the UK.
Solution
Kingpin Intelligence was commissioned to build a bespoke database of contacts. The contacts that opted into the database, also participated in the research survey. The findings of the initial research were used to form the basis of a focus group on the same general topic. The results of both sets of research were collated and presented back to the client.
Results
The client is now in possession of a proprietary database of contacts within their niche market. All contacts have opted into being contacted by the client in the future.
The results of the research and focus group were used to drive their annual marketing strategy.
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